Why social media automation can hurt your business

Social media is a great way to meet with your consumer on a  regular basis without having to pull up a directory of clients.  People follow your business on Twitter and like you on Facebook because they want you to communicate with them.  But, communication is not automation.

One of the worst things that a business can do is link their Facebook and Twitter together.  This means that a post automatically becomes a tweet and vice-versa  To you, it may seem like an effective way to cut down on hours, but the consumer doesn’t view it that way.

When customers take a break to view social media, they will probably check both Facebook and Twitter.  If customers see the same post on each page, they are likely to start ignoring the content.  No one wants to read the same thing twice.  This can make future important posts irrelevant.

Also, ALL content is shared.  This means you can’t just turn off a tweet so it doesn’t become a Facebook post.  So when you reply to a comment on Twitter, your Facebook customers see it.  That reply doesn’t make any sense to them.  This could be an unlike if it happens a few times.

The worst aspect of linking your social media is the character limit.  Twitter is limited to 140 characters, so if a Facebook post is long, it may get cut off on Twitter or try to link you back to Facebook to read more.  This can leave the customer confused and your post therefore ignored.  That makes your social media efforts worth nothing.

Overall, linking shows that you don’t want to take the time to engage the customer the way they want you to do.  Just take a few moments to edit a post to make it what is suitable for each platform.  Engage customers on Facebook by posing a question about a news story, while using Twitter to share tips you learned from the story.  Its the same story, but the customer won’t notice.

Contact Wise Dog Marketing for more help preparing your social media.  We are always learning new tricks to make your marketing efforts as successful as possible.


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